RiteBite

Max Protein bars, protein chips, cookies.

Our read

The workhorse. Less loved by the internet than the newer brands, but it has been in this category for two decades and its protein-per-rupee is consistently among the best on the shelf.

What's on record

  • ·Parent Naturell India acquired by Zydus Wellness for ₹390 Cr
  • ·Revenue of ₹163 Cr for FY ending March 2025
  • ·Raised $8.04M across three rounds before the acquisition

On the shelf

Public figures are sourced from reporting and dated where they move; the read is ours. No brand pays to appear here.