The Whole Truth
Protein bars, protein powder, muesli, nut butters.
Our read
The brand that made ingredient lists a marketing weapon. Everything is printed in full on the front, which forced a whole category to stop hiding behind 'natural'. If you only trust one label in Indian snacking, it's this one.
What's on record
- ·Revenue between ₹100 Cr and ₹500 Cr for FY ending March 2025
- ·Has raised $71.3M in total, including a $51M Series D in 2026
- ·Reported 230% year-on-year revenue growth into its latest round
On the shelf
Public figures are sourced from reporting and dated where they move; the read is ours. No brand pays to appear here.