Too Yumm!

Baked chips, Karare, veggie stix and multigrain snacks.

Our read

The mass-market on-ramp. It isn't the cleanest label here, but it's baked rather than fried, it's ₹20, and it's in every kirana in the country — which matters more for changing what people actually eat than anything sold only on Instagram.

What's on record

  • ·Owned by Guiltfree Industries, part of the RP-Sanjiv Goenka Group

On the shelf

Public figures are sourced from reporting and dated where they move; the read is ours. No brand pays to appear here.