Yoga Bar
Protein bars, breakfast cereals, muesli, protein shakes.
Our read
The one that got to scale first and then got bought — which is the clearest signal yet that big FMCG sees this category as real rather than a fad.
What's on record
- ·ITC agreed to acquire 100% of parent Sproutlife Foods over 3–4 years
- ·Positions its range as no added sugar, no preservatives, no artificial sweeteners
- ·Raised roughly $11.6M in Series A from Elevation Capital and Fireside Ventures
On the shelf
Public figures are sourced from reporting and dated where they move; the read is ours. No brand pays to appear here.